E-commerce & online shops
Show products exactly when people search: with Shopping and Performance Max campaigns plus retargeting you capture profitable revenue – with a clear eye on your ROAS.
Performance Marketing
Search Engine Advertising & Social Ads: online marketing for your growth
Our focus is on performance-driven paid advertising – from Google Ads and Microsoft Advertising to Meta Ads (Facebook & Instagram), LinkedIn and Pinterest, and beyond.
Google Ads
Microsoft Advertising
Meta Ads
LinkedIn
Pinterest
What’s included
What we handle for you
- Account setup & structure – a clean build of your campaigns from day one.
- Keyword & audience research – reaching the right people at the right time.
- Ads & creatives – copy and assets that get clicks and convert.
- Bidding & budget strategy – every euro works as efficiently as possible.
- Conversion tracking – reliable data as the basis for every optimization.
- A/B tests – continuous testing instead of guessing.
- Ongoing optimization – we get more out of your campaigns step by step.
- Transparent reporting – you always see what your budget achieves.
ziel&marke supports you end to end: from strategic consulting to implementation. We pick the right tools and help you use them effectively – for measurable results and lasting success.
Conversion tracking: reliable data for successful campaigns
Clean tracking is the foundation of successful performance campaigns. We set up conversion tracking via tools like Google Tag Manager, Google Analytics and the tracking solutions of the respective ad platforms – so that all relevant data is captured reliably.
A good fit if …
Who Performance Marketing is especially strong for
Paid advertising works wherever there are concrete goals – from the first sale to a scaled growth engine. Typical scenarios:
Lead generation & service providers
Qualified inquiries instead of mere clicks: we align campaigns with real conversions – form submissions, calls or appointment bookings.
Local businesses
Get visible in your region: with location and radius targeting you reach exactly the people searching for your offer nearby.
B2B via LinkedIn & co.
Address decision-makers directly: targeting by position, industry and company size delivers high-quality B2B leads instead of wasted reach.
Product launch & market entry
Quick reach and real market feedback – without waiting months for organic SEO to build up.
Scaling & seasonal peaks
Expand wins deliberately and capture demand peaks: more budget, new channels and the right timing – data-driven and controlled.
Honest expectation
A realistic timeline
1
Month 1 – setup & data foundation
Clean setup of campaigns and tracking. Collect first data, see first results.
2
Months 2–3 – optimization
Based on real data we optimize bids, ads and audiences – efficiency rises noticeably.
3
From month 4 – stable results
The campaigns reach maturity: predictable costs and reliable, continuous success.
FAQ
Frequently asked questions about Performance Marketing
How high should my ad budget be at minimum?
It depends on your goal, market and competition – we clarify that honestly in the initial call, rather than selling you something that isn’t worth it.
How quickly will I see results?
Realistically: month 1 is for setup and the data foundation, in months 2–3 efficiency rises through optimization, and from month 4 the results become stable and predictable.
Who owns my ad account?
You – always. You keep full control and full access to your account, even if we stop working together at some point.
How transparent is the reporting?
Full transparency: you see what your budget achieves – clearly presented, without a graveyard of numbers and without jargon.
Do you also take over an existing account?
Yes. I analyze your existing account, unlock untapped potential and build on it – a complete restart is usually not necessary.
Is there a minimum term?
No. We work flexibly – project-based or ongoing, entirely as you need.
Contact
Get in touch
Let’s talk about your goals
Free initial consultation – transparent, flexible and on equal footing.